Journal of Tourism and Hospitality Management

Tourism Development in The Governorate of Northern AL-Batinah: Identifying Best Places Using SWOT Analysis
Dr. Ali Almanei, Dr. Badar Alshabibi

Abstract
The paper aims to evaluate the potential of tourism development of three different locations in the Governorate of Northern Al-Batinah in the Sultanate of Oman, namely HouraBargha (Located in Sohar), Almashwa Tree (Located in Liwa), and Mashaiq Bani Kharous (Located in Alsuwaiq). The paper uses SWOT type of analysis to evaluate these three places, utilizing twenty indicators associated with five dimensions that are, the myth of the place, the view of the place, general description of the place, demographic data, infrastructure settings, and the economic factors. Based on the overall evaluation of these five dimensions, the research analysis reveals that HouraBargha is the most appropriate place to be developed in the Governorateof Northern Al-Batinah. This study implies that the myth of a place is the significant factor that must be considered when developing historical places.

Full Text: PDF     DOI: 10.15640/jthm.v10n1a3