Journal of Tourism and Hospitality Management

The Impact of the Covid-19 Pandemic on the Private Resorts in Marikina City: Basis for Proposed Survivability and Sustainability Innovations
Celeste R. Lucero

Abstract
Twenty-one private resorts in Marikina City participated in this research study to determine the impact of the Covid-19 pandemic in terms of four measures (people, profits, processes, and partnerships) and their respective sub-impacts. Revealed from the profile of the respondents were three types of ownership groups. These included female sole proprietors, male sole proprietors, and partnerships, and most operate as microbusinesses. The assessment suggested that the Covid-19 pandemic had a very negative impact on these private resorts across all the four measures and sub-impacts, except for two sub-impacts which were seen negative impact only. The two sub-impacts were maintenance and repair of key equipment and collaboration with competitors. Significant differences were observed in overall sales and revenue, and cancellations. The majority of the significant relationships were seen when the impact on people was correlated to other measures and sub-impacts. Despite the very negative impact of the Covid-19, these private resorts remained optimistic about their businesses' future. Based on the findings, the researcher proposed survivability and sustainability innovations.

Full Text: PDF     DOI: 10.15640/jthm.v10n1a6