Journal of Tourism and Hospitality Management

Communication Satisfaction and Communicative Adaptability Reinforce Organizational Identification
Prof. Dr. Murat Gümüş, Lecturer Bahattin Hamarat

Abstract
Purpose - This paper aims to explore the effects of communication on organizational identification. For that reason, effects and relations of communicative ability (the self) and organizational communication satisfaction (the organization) of school teachers for engendering organizational identification were tested. Design/methodology/approach – As part of a larger study, an empirical study carried out at public schools in Canakkale, Turkey via survey having two parts were considered. The second part of the survey data collected from 238 teachers was analyzed with data on organizational identification. The main question seeking the effects of communication on organizational identification, and the role of communication satisfaction in linking communicative adaptability to organizational identification were considered in the research model and analyzed via structural equation modeling. Findings - The results show thatteachers beingmore satisfied or positive with their communication satisfaction about the organization are more positive with their communicative style/adaptability. Communication satisfaction leads to an increase in organizational identification, and it also has a mediating role between communicative adaptability and organizational identification. Originality/value - Several studies mention the link of communication in developing stronger sense of members’ identification. However, these studies concentrated on perceptions of members on organizational communicative practices such as institutional communication, employee communication, supervisory communication behaviors, vertical and horizontal communication, and external communicative efforts such as prestige and distinctiveness. This paper concentrates both on organizational communicative practices and members’ communicative ability together for better identification formation.

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