Journal of Tourism and Hospitality Management

Motivating factors of Islamic Tourist’s Destination Loyalty: An Empirical Investigation in Malaysia
Muhammad Khalilur Rahman

Abstract
The purpose of this study is to measure the effect of tourist’s motivation on Islamic tourist’s satisfaction and destination loyalty. A survey instrument (PLS based SEM technique) is used to examine the relationships in the proposed model. The collected primary data (n=198) from different tourist location in Kuala Lumpur is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. The findings revealed that Islamic attributes and quality of service have significant relationship to Islamic tourist’s satisfaction and destination loyalty, while destination attributes has not significant impact on it. Nevertheless, overall Islamic tourist’s satisfaction has significant impact on destination loyalty. Concerning the tourists’ perception on destination loyalty, the study will contribute a better understanding of Islamic tourist satisfaction towards Malaysia as their preferred and recommended Islamic tourism destination in the different facets.

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