Journal of Tourism and Hospitality Management

WHICH CONCLUSION DID SWOT LEAD US TO ON ENVIRONMENTAL ANALYSIS? A PRACTICE OF ZEKA MAKINE LTD. COMPANY
Assoc. Prof. Akyay Uygur, Seval Akbaba

Abstract
Strategical planning has an vital importance fort he companies. The companies determine their direction via this plan. The company must know about their own current situation and environment. The best way for this is SWOT analiysis. In this paper, an example of SWOT analysis that will help a business company to know much more about themselves in the competitive environment and to continue its existence by analysing its situation is presented. A survey was applied to Zeka Makine Ltd. workers and frequences about answers were explained and some data such as Strengths, Weaknesses, Opportunites, Threats were obtained with the results of survey. In the light of this information current state of the company was determined.

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