Journal of Tourism and Hospitality Management

Forecasting the Potential Impact Viral Outbreaks will Have on the United States Tourism Industry
Melanie Grand

Abstract
One of the biggest challenges facing the United States tourism industry will be the threat of Emerging Infectious Disease (EID) outbreaks, primarily those caused by viruses. Since most viral outbreaks originate in other parts of the world, the top Ten U.S. Cities welcoming international travelers could be immediately impacted. The potential fear factor/avoidance response of customers leading to cancellations of travel is primarily influenced by the severity of the symptoms and the mode of transmission by specific viruses. The amount of news coverage also effect show the public perceives potential hazards. City visitor bureaus and tourism industry leaders must be prepared with proactive containment procedures to minimize damages, both real and imagined.

Full Text: PDF     DOI: 10.15640/jthm.v4n1a1