Journal of Tourism and Hospitality Management

Unveiling the Quality of Service, Influences, and Challenges of the Hospitality Industry in the Local Tourists’ Destination Site in Cebu, Philippines
Joseph Emmanuel V. Gador

Abstract
The local hospitality industry in the tourists’ destination sites plays a very vital role in boosting the tourism sector, the people and the local economy. This study assessed the quality of facilities, amenities and services of the hospitality establishments in Moalboal, Cebu, Philippines. The predictive-relational research design was used where there were three sets of questionnaires that passed the reliability testing. Using a random sampling technique, there were 225 customers and 15 managers from restaurants, resorts, eateries, scuba diving shops, and lodging houses, which served as respondents. Frequency, simple percentage, weighted mean, and ANOVA were applied in the data analysis. The study revealed that the facilities, amenities, and services were assessed as satisfactory level such as the influences of customers. There were significant differences between qualities/amenities and services; and the influences of customers while challenges do not relate at all. It is concluded that these industries are remarkable regarding services to the clientele while the customer influences did make a significant difference on them. Therefore, it is still strongly recommended to adopt a sustainability development plan to develop more and to penetrating for more prospective local and international markets.

Full Text: PDF     DOI: 10.15640/jthm.v7n1a4