Journal of Tourism and Hospitality Management

Co-Production Behaviors of Travel Agencies Customers: A Research on Local Cultural Tourists Visiting Istanbul*
Assistant Professor Reşat ARICA, Associate Professor Rıdvan Kozak

Abstract
This study it aims to determine co-production behaviors of travel agencies customers. The data was collected through the survey in İstanbul. The sample of study ise consist of local tourist who purchased cultural tour from travel agency through the co-production. These data were then analyzed by explanatory factor analysis and confirmatory factor analysis. As a result of the analysis, seven factors have been determined. These factors are named as (i) personel interaction, (ii) advocacy, (iii) helping, (iv) feedback, (v) information sharing, (vi) adaptation and (vii) information seeking. Factors include personel interaction, information sharing and information seeking within the context of customer participation behaviour, while advocacy, helping, adoptation and feedback factors are evaluated in the axis of the customer citizenship behaviour.

Full Text: PDF     DOI: 10.15640/jthm.v7n1a9