Journal of Tourism and Hospitality Management

Sekala - niskala: A Local Cultural Approach in Developing Community-Based Ecotourism in Pemuteran, Bali (Commemorating I Gusti Agung Prana's Initiative)
IK Sardiana, IK Mahardika, IGA Oka Suryawardani, IM. Sarjana, NLR. Purnawan

Abstract
The purpose of this study is to reconstruct Agung Prana's steps in organizing the and developing of community-based ecotourism in Pemuteran Village. It creates a Balinese social engineering prototype in CBE development, that can be used as standard operating procedures for community empowerment activities. This research is a qualitative research with data collection techniques through observation, in-depth interviews, and documentation. This research has been conducted with qualitative method in which SAP-LAP analysis is used to examine research findings and other supporting materials. The results showed that Agung Prana as Balinese local champion implemented local genius way on empowering Pemuteran Village on coral reefs sustainability and create image of the village as marine tourism icon in the north of Bali Islands. The way of Agung Prana to inspire local people building tourism knowledge and practices is called ―sekala-niskala‖ approach. Pemuteran Villagers had good opinion and respect to Agung Prana as socioentreprenur on helping themselves to find solution of the problem in the village. Therefor the recommendation could be suggested that sekala-niskala approach should be widespread on community-based ecotourism (CBE) development process

Full Text: PDF     DOI: 10.15640/jthm.v8n2a12